Advertising text & creation, BBDO Munich 1984

To honour one of the most passionate & provocative thinkers on the German advertising scene – Manfred Riemel, founder of Eiler & Riemel/BBDO in Munich, still secret ‘father figure’ for some key names in the business and also most important instructor of Uta G. – here some examples from Luerzer’s Archive of her first outputs in the early 80s. ADC-awarded Langenscheidt campaign as well as Penthouse billboards.